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Paper.com Marketing and eCommerce Case Study
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Below is a short case study demonstrating how ApplyMarketing was able to increase sales and reduce marketing costs for an ecommerce site.

Paper.com Marketing and eCommerce Case Study

OBJECTIVE:
Our goal was to increase sales of paper products and overall monthly revenue as well as newsletter subscribers and affiliate partners.

CHALLENGE:
As a popular one word domain Paper.com received a small amount of existing traffic but was unable to convert its visitors into online sales despite offering over 4,000 paper products.

SOLUTION:
Apply Marketing implemented specific ecommerce enhancements to the website layout while lifting certain limitations currently in place with the shopping cart software. We then analyzed visitor traffic and behavior to discover that although Paper.com had many products they were not all the specific products that visitors were looking to purchase.

RESULTS:
As a result of our cost per click managment, natural search engine optimization and general ecommerce consultation we were able to increase sales over 600% in just 6 months.



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