Planning
The planning phase plays a vital role and sets the foundation to achieve our clients’ marketing goals.
During this phase we address the following points; Keyword Research & Analysis, Competitive Analysis, Audience Research, further identify campaign goals and discuss any unique campaign specifics. From here, our team will create an action plan and review with you prior to moving on to the next phase.
EXECUTION
Now we are ready to execute on the action plan! Our team will launch your campaign to start measuring performance.
This phase is all about driving targeted traffic, site conversions, data collection, and running A/B testing to determine which strategies are performing best. Once the campaign is live our team will be closely monitoring its performance to ensure an optimal ROI.
REPORTING
Now that we have obtained a sufficient amount of data, our team will diligently analyze it all and create a custom report to show campaign performance.
We provide reporting on a monthly basis and your campaign manager will walk you through it all as well as discuss areas for improvement and strategies on how to accomplish them.
OPTIMIZATION
This phase is critical. Here, we are all about enhancing the campaign, improving its performance and most importantly optimizing your ROI.
At this stage, we are ready to act on the areas of improvement we have identified along the way.